• Industry Analysis

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    industry_analysis.pdf, 38.06 KB (Last Modified on November 9, 2012)
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  • Developing Smart Trade Show Strategies

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    Developing Smart Trade Show Strategies

     

     

     

    Trade show exhibitors often complain that their efforts at events seem wasted. That is, their efforts fail to provide the necessary return on investment that would justify their participation. But, more often than not, the problem has little to do with the trade show itself. What's more, it may not be related to the things they do while they are at the event. Instead, the problem is likely to be found in the development and execution of their trade show strategies.

    In this article, we'll describe the difference between strategies and tactics, and how you can strategically create your overall trade show marketing plan. Plus, you'll learn how to use strategic thinking to plan and execute your trade show activities.
    See the file for the full article
    Developing Smart Trade Show Strategies.docx, 339.19 KB (Last Modified on January 3, 2012)
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  • NEFE Student Guide Unit 1

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    Unite 1 Student Guide.pdf, 2.54 MB (Last Modified on January 2, 2012)
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  • NEFE Student Articles for Unit 1-7

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    HSFPP_Articles_U1-7_mar2011.pdf, 16.73 MB (Last Modified on January 2, 2012)
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