Developing Smart Trade Show Strategies
Trade show exhibitors often complain that their efforts at events seem wasted. That is, their efforts fail to provide the necessary return on investment that would justify their participation. But, more often than not, the problem has little to do with the trade show itself. What's more, it may not be related to the things they do while they are at the event. Instead, the problem is likely to be found in the development and execution of their trade show strategies.
Responsible for setting direction of company, directs and manages company, leads company meetings, responsible for Business Plan, presentations, Annual Report, Management Team evaluations,
Works directly with CEO to direct and manage company; shares supervisory duties for management team. Responsible for all competition entries.
Trade Fair binders with rubrics and info for each trade fair. Agendas for all company meetings, minutes of meetings and maintenance of company calendar. Correspondence, VE task documentation, bulletin board, formatting and editing of Business Plan, Annual Report etc. Responsible for opening and distributing all mail and faxes.
Manages and evaluates accounting dept., preparation of monthly financial statements, analysis of financials with recommendations to CEO, budget and sales projections with Sales VP. Responsible for accounting portion of business plan including determining operating expenses and start up costs. Must attend branch banker training and complete accounting tutorials. Responsible for cross-training members of their dept. Maintain hard copies of financial statements in accounting binder.
Sets up employee and business checking accounts, maintains user names and passwords, must attend branch banker training. Must do company banking training. Must apply for business loan and deposit contract revenue each month. Responsible for Visitor Accounts. Prints monthly bank statements for company and all employees. Responsible for reconciling company bank account. Verifies that all employees are paying monthly bills by 10th of each month and issues late notices if not paid.
Responsible for setting up payroll using W4s, having students fill out automatic deposit form. monthly or bi-weekly deposits and payment of all payroll taxes. Responsible for quarterly payroll tax returns. Must use accounting program and complete accounting tutorials; determining bonus calculations, and deductions for sick/vacation time.
Accounts payable and receivables (responsible for invoicing customers and collections), paying all company bills, except payroll related bills, on time, must use accounting program and complete accounting tutorials. Develop invoice flowchart that gives step by step process for order from receipt in sales to collection and filing in accounting.
Fundraising Coordinator 1&2
Responsible for fundraising ideas, scheduling and staffing, accounting and deposits of all revenue, financial reports and accounting for individual fundraising accts.
Vice President of HR
Employee evaluations, Management team rep for all meetings, delegation of tasks, responsible timelines and progress checks. Responsible for cross-training members of dept. Ultimate responsibility for creation and implementation of employee manual including training calendar and presentations. Responsible for HR component of business plan.
Responsible for employee manual, employee manual presentation, newsletter, correspondence editor
Public Relations Specialist
Press releases; advisory board liaison; Chamber rep; service club liaison, conflict resolution and adherence to employee policies.
Staff Development Specialist
In charge of 1/mo staff training and/or teambuilding, creating a staff development calendar, take attendance, employee of the month, training on employee evaluation procedures; set up employee files with application, resume, job offer letter, W4
Employee evaluations, Management team rep for all meetings, delegation of tasks, responsible for timelines and progress checks, Responsible for cross-training members of dept. Setting up and maintaining electronic filing system on shared folder, ultimately responsible for website theme, style, appropriateness, grammar and spelling, and consistency. Must train employees on email system. Responsible for computer support (i.e. how to put business card paper in, refill paper and ink, etc.)
Responsible for creation with collaboration from appropriate department of all electronic forms including company letterhead, fax cover sheets, memorandums, business cards, name tags, invoices, thank you notes and other forms as needed.
Design, creation and maintenance of user-friendly web site. Written website documentation to include screen-shot, source code, filing schematic and naming convention. Responsible for working shopping cart, seasonal banner ads, web promos, and web competitions.
Digital Image Specialist
Responsible for employee pictures, digital documentation of events, digital photo library, PowerPoint specialist, videographer and video commercial competition in cooperation with promotional assistant. Maintain company logo.
Vice President of Marketing
Employee evaluations, Management team rep for all meetings, delegation of tasks, responsible timelines and progress checks. Responsible for cross-training members of dept. Ultimate responsibility for marketing component of business plan, developing marketing plan and promo materials and marketing plan competitions at trade fairs.
Responsible for catalog layout, catalog production and seasonal revisions, brochure design and production
Responsible for flyers, bi-weekly advertisements, trade fair giveaways, Also works with digital image specialist to create video commercial.
Event Coordinator 1&2
Responsible for planning and implementation of Grand Opening, Trade Fair booth design and implementation, Open House and any other promotional events. Must create budget, do cost and travel research for Trade Fairs, collect all permission slips.
Vice President of Sales
Employee evaluations, Management team rep for all meetings, delegation of tasks, responsible timelines and progress checks. Responsible for sales component of business plan including sales goals and projections.. Responsible for cross-training members of dept. Ultimate responsibility for product development, sales and customer service. Develop business contracts and give copy to Branch Banker for revenue deposit.
Determination of product line, product research, cost research, wholesale sourcing, retail pricing, product sales tracking and data analysis. Maintain product inventory and ID assignment.
Responsible for working in coordination with Event Coordinator for planning Grand Opening and Trade Fairs. Must train ALL employees in sales techniques. Staffing for all sales events. Creation of sales log database. Responsible for selling to company visitors and monitoring company email account for sales. Also responsible for processing orders and sending on to bookkeeper. Responsible for all customer support issues.