Developing Smart Trade Show Strategies
Trade show exhibitors often complain that their efforts at events seem wasted. That is, their efforts fail to provide the necessary return on investment that would justify their participation. But, more often than not, the problem has little to do with the trade show itself. What's more, it may not be related to the things they do while they are at the event. Instead, the problem is likely to be found in the development and execution of their trade show strategies.